![]() ![]() Market place, having key implications for the management of strategy as practice,įuture research and theory generation. Revealed regarding how the smaller firm can achieve a competitive advantage in the ![]() A central strategy contributing to a successful competitive position revolved around key customer service processes, supported by other practices concerned withĬost control, supplier and wider network partnerships. In the study utilised four key practices, in order to obtain advantages in the market Theory as an analytical framework, it was established that the majority of the firms The research method adopted was based onĭata collected from in-depth interviews with sixteen owner managers. The topic was approached by using elements of practice theory to analyseĪctivity in a range of different SMEs. Of this paper is to examine the implementation of competitive strategy processes London: Routledge.Ĭompetitive Strategy as Practice: Obtaining Differential Advantage in the SMEĬompetitive Strategy, Competitive Positioning, Practice Theory, Qualitative Distinction: A Social Critique of the Judgement of Taste. ![]()
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